Bibliograph

From an idea to Nike, how marketing made Nike a global success, Lowey Bundy Sichol ; illustrated by C. S. Jennings

Type

Label

From an idea to Nike, how marketing made Nike a global success, Lowey Bundy Sichol ; illustrated by C. S. Jennings

Language

eng

Bibliography note

Includes bibliographical references

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

From an idea to Nike

Oclc number

1016621346

Responsibility statement

Lowey Bundy Sichol ; illustrated by C. S. Jennings

Series statement

From an idea to ..., 2

Sub title

how marketing made Nike a global success

Summary

"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover

Table Of Contents

Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today

Target audience

juvenile

Classification